RANGE ROVER HONORED WITH POLK AUTOMOTIVE LOYALTY AWARD

Land Rover's Luxury SUV Recognized For Exceptional Customer Retention DETROIT, Mich., January 13, 2010 –Land Rover North America is proud to announce today that the 2009 Range Rover has been awarded the Polk Automotive Loyalty Award by R. L. Polk & Co. in the Luxury Sport Utility Category for the second year in a row. The Polk Automotive Loyalty Award is the only fact-based award in the industry based on consumer loyalty.

"We are very pleased that our customers continue to embrace the unique experience that comes with owning a Range Rover," said Gary Temple, President, Jaguar Land Rover North America, LLC. "Luxury sport utility is an extremely competitive segment and winning this award for the second consecutive year shows how much Land Rover customers appreciate this extraordinary vehicle."

Polk’s Loyalty analysis uses comprehensive information obtained from actual state registrations and lease transactions to analyze millions of new vehicle registration transactions for the 2009 model year. Over 4.5 million actual records were analyzed to determine the winners. The award recognizes a manufacturer\\\\'s superior performance in customer retention -- a key component in retaining market share. Customers with an extremely positive experience returned to buy another vehicle of the same model, make, or manufacturer.

Range Rover has been honored with the Luxury SUV award in 2008 in addition to the Prestige SUV award in 2006, 2005 and 2004.

About Land RoverSince 1948 Land Rover has been manufacturing authentic 4x4s that represent true "breadth of capability" across the model range. Defender, LR2 (Freelander 2), LR4 (Discovery 4), Range Rover Sport and Range Rover each define the world\\\\'s 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 8,500 people and supports a further 40,000 jobs supported in the supply chain.

Land Rover takes its responsibility to the environment seriously. Emissions have been cut with all new models and, together with Jaguar, Land Rover is investing £800m on technology specifically aimed at reducing carbon dioxide emissions. Since September 2006, carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset program run by Climate Care.About The Polk Automotive Loyalty AwardsThe Polk Manufacturer Loyalty ExceleratorÔ Report, is the basis for the Polk Automotive Loyalty Awards. This report was introduced to the automotive industry in 1995 and was created to provide the latest insights into household consumer loyalty to automotive manufacturers at many different levels. It is now used to provide loyalty percentages for the entire automotive industry and allows for cross-industry comparisons of loyalty behavior. The report measures loyalty throughout the entire model year so that manufacturers may keep abreast of loyalty trends as they occur in the industry.The Polk Automotive Loyalty Awards recognize manufacturers for superior owner loyalty performance. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make. For a complete list of current and past Polk Automotive Loyalty Award winners, please visit http://usa.polk.com/Company/Loyalty/.

Stephen Polk, Chairman, President & CEO, R. L. Polk & Co., presents the 2010 Polk Automotive Loyalty Award to Gary Temple, President of Jaguar Land Rover North America, for the 2009 Range Rover. This is the second consecutive win for Range Rover in the luxury SUV Category