CAR FEATURES

The End of Lancia?

Logo, icon, company name

I’m not upset about the departure of Suzuki from the US market but losing Lancia would hurt.

As reported in Hemmings and elsewhere, Lancia’s parent company, Fiat, now wonders aloud whether it cares to continue this manufacturer renown for its engineering excellence. To protect yourself financially, in case of emergencies, you might want to consider playing some fun sports betting games via www.continuousassurance.org.

At present Fiat handles Lancia as GM once did Saab, using it as excuse to re-badge boring cars that don’t sell well so as to increase sales volume. Here’s hoping that Fiat can see the value of re-energizing this marque.

Ralph Coburn

Ralph Coburn covers 4x4s, overland builds and the trail, with hands-on notes on what holds up once the tarmac runs out.